I knew that sh*t was gonna happen.
No matter what industry you are in, performance art, emceeing, investment banking, quarter backing, you have to take control of your career and not expect an institution to manage it for you IN YOUR BEST INTEREST.
If I were her manager I would have done the following:
1. Created a MAJOR INTERACTIVE myspace/you tube web presence for her.
2. Would have had her opening for all relevant artists on tour, ie those who are brown/black friendly.
3. Created a mix tape, right after that Nas/ Jay sh*t popped off to capitalize on their respective Fall 2006 hype. Specifically a mixtape w/ John Legend, Yeye, Ledisi, Nas, Jay, Common, Kweli, Pharoe and Ghost and other folks relevent to her lane.
4. Woulda pitched her hard on some Jennifer Hudson type love, ie, she AIN'T what YALL ARE TAUGHT TO THINK IS BEAUTIFUL, but she BAD as SH*T.
5. Would have went HARD at the BLOGS and the ALTERNATIVE WEEKLY JAWN's, pluggin her as much as possible.
6. Would have had her vocals shining on soundtracks this spring and summer.
Full disclosure.
The only thing I love more than Corporate Governance and Mergers and Acquisitions is Managing Artist
Def Jam. There is still time to do this right.
You know where to find me. [ Wherever you need me]
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Yall think they f*cked up her promotion?
Why or why not?
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